A registered design ("design patent" in the US) protects the visual features of shape or pattern that give a product its unique appearance. Once registered, it gives you exclusive rights to make, use or sell products embodying that design for a set period in that country.
Why It Matters
Design protection is especially important for consumer-facing innovation:
Protects product aesthetics
Prevents others from copying the distinctive look of your product, helping preserve market recognition and brand identity.
Supports commercial value
An attractive, protected design can be licensed, sold, or used to justify premium pricing, especially for visually-differentiated products
Provides a fast and cost-effective monopoly
It is typically faster and cheaper to secure than a patent, yet provides strong, exclusive rights over your product's visual design for years.
Real-world Example
A company that designed a uniquely shaped, hexagonal smart home speaker registered its design. This prevents competitors from replicating its distinctive aesthetic, ensuring their brand stands out in a crowded market.
Pro Tip
File for design registration before you publicly reveal your product. In most jurisdictions, public disclosure before filing destroys the novelty required for protection.
